Harry Styles’ music video to his song Watermelon Sugar elicited reactions ranging from accusations of being overly sexual and objectifying women, to praise for representing female sexuality without judgment. By adopting a queer reading and considering the video’s intertextual context of the video, this analysis seeks to understand how the video elicited such contradictory reactions, and how it draws on and contributes to discourse. The multiple ways in which the video embodies the doing of gender and sexuality are unravelled, to understand how it references hegemonic and counter-hegemonic diversity discourses of diversity. The analysis demonstrates how the music video both reifies and resists a heteronormative framework, allowing viewers to adopt different subject positions – depending on a viewer’s gender, sexuality, and knowledge of other media texts surrounding Styles and the video.